AOP Digital Publishing Awards 2014
 
2014 AOP Awards categories

Editorial Team 2014 – Business to Business

Aimed at Editorial teams where the majority of publishing activity is within Business to Business content communities. The judges look for evidence of the team’s enterprise, creativity and performance in achieving outstanding success for the site, or digital platforms and the value added to the overall business. There is no requirement that the editorial team should be working solely online.
Winner 2013- Community Care – Reed Business Information

Editorial Team 2014 – Consumer
Aimed at Editorial teams where the majority of publishing activity is within Consumer facing content communities The judges look for evidence of the team’s enterprise, creativity and performance in achieving outstanding success for the site, or digital platforms, and the value added to the overall business. There is no requirement that the editorial team should be working solely online
Winner 2013- Guardian Sport, Olympics 2012 – Guardian News and Media

Digital Commercial Team 2014
This category is open to any commercial team working online (but not necessarily solely online) within a publishing operation. Judges looked for proof of the team’s development and evidence of innovation, creativity and commercial success in the judging year. Entries should  include testimonials from clients or agencies to demonstrate professionalism and excellent client relations.
Winner
2013 -Shortlist Media Digital Sales – Shortlist Media

Digital Commercial Individual 2014***new

This category is open to any commercial individual working online (but not necessarily solely online) within a publishing operation. Judges look for proof of the individual’s development and evidence of innovation, creative and commercial success in the judging year. Entries should include testimonials from clients or agencies to demonstrate professionalism and excellent client relations.

Digital Advertising Operations Team 2014

Entries are invited from publishers, agencies and advertising networks in the UK who sell or buy online display advertising media. Calling attention to any industry standards that your team has contributed to and any industry bodies that your senior ops staff participate in. Entrants are strongly encouraged to include client and customer (including in-house customers) testimonials. Judges also want to see specific examples of ad ops leadership, innovation, and contribution to overall success. These include the results of specific projects initiated by ad operations teams.
Winner 2013
-Johnston Press

Digital Editorial Individual 2014
Aimed at individuals rather than publisher brands. This award rewards the individual contribution of online journalists, editors and community managers. Entrants are asked to include (or link to) examples of their work and publishing activity in the period, making clear how they measure success against objectives and including colleague / customer testimonials.
Winner 2013 -Luke Westaway – CBS Interactive

Research and Insight Project 2014
Recognising the ever-growing importance of research for the digital media industry, this award reflects the best project including methodology, innovation, results against objectives and business impact. The award is only open to research commissioned or produced by online publishing companies, research and advertising agencies.
Winner 2013 -Audiences Not Platforms – Guardian News and Media

Integrated Media Project 2014 (previously titled “Cross media project”)
An integrated and coordinated fusion of media for a project or product is expected in this category. This means a combination of video, mobile, print, or any other relevant medium. Judges will look for  the integration and creation of original or reworked content whilst maintaining a strong brand identity, and why this combination of media makes a significant difference to the brand. Special note will be  taken as to how video can operate across platform and enhance the brand impact.
Winner 2013 Farmers Apprentice – Reed Business Information

Launch 2014
Open to products, services, apps or websites (no re-launches) that have gone live within the judging period. Entries need to demonstrate use of excellent content, creativity, and marketing, within this limited time. This award reflects the best launch through evidence of its commercial viability, a clear understanding of the target market, and strong evidence of the business impact of the launch.
Winner 2013 - Mr Hyde – Shortlist

Use of Mobile 2014 (previously titled “Mobile and Tablet Innovation”)
Recognising the achievements made within mobile and tablet arenas by digital publishing companies. Entrants need to demonstrate how the brand fits into the medium, explaining specifically how it has added value, and what makes it accessible and suited to the mobile or tablet device. Judges will consider entries from mobile websites, mobile and tablet/eReader apps and look for commercial results demonstrating long-term viability. Judges require entries to be viewable within the judging period and will seek evidence of ease of access and the unique benefits and satisfaction of users.
Winner 2013 The Wider Image - Reuters

Commercial Partnership 2014
Entries are invited from digital publishers and their agencies engaged in a commercial partnership with an advertiser or supplier aiming to promote and drive the advertiser’s brand forward or alternatively to develop new revenue streams for the media owner. Judging is based on strategic vision, understanding of the market, and use of innovation and creativity. Judges woll also look  for evidence of success against objectives, such as: research, trading figures and financial results. Judges will seek evidence of the contribution from the publishers to the success of the partnership.
Winner 2013 -Future and Tesco: Home of Gaming – Future Publishing

Media Technology Partner 2014 (Previously titled “Technology Partner”)
This award will be given to the best existing, new or improved third party media technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges look for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials
Winner 2013 – Outbrain

Digital Marketing campaign Innovation 2014*****New
This new category seeks to reward the best innovation within Digital marketing for publishers. Judges will look for marketing initiatives that have delivered creativity and demonstrable business results. Evidence of integrated campaign success across platforms will be desirable together with clear results such as traffic uplift, dwell time or attitudinal shifts in customer behavior. Joint agency/publisher entries are welcome.

Use of Social Media 2014

This award reflects the ever-growing importance of social media channels for publishers. Factors taken into consideration included growth in engagement, interaction, innovation and brand development. Entrants will need to present their social media work on one specific title or product per entry for this category. Commercial results of social activity are crucial in demonstrating success.
Winner 2013 -MSN UK Social Voices - Microsoft

Website 2014 – Business to Business
Specifically for publisher websites where the majority of their activity is within Business-to-Business content communities. Entrants need to maintain a consistently high standard across all aspects of the site. Judging is based on design and usability, editorial excellence, creativity and overall commercial results. Entrants are required to make clear how they measured success against objectives and why the website stands out from other business to business sites
Winner 2013 -Farmers Weekly Interactive – Reed Business Information

Website 2014- Consumer
Specifically for publisher websites where the majority of their activity is within Consumer facing content communities. Entrants need to maintain a consistently high standard across all aspects of the site. Judging will be based on design and usability, editorial excellence, creativity and overall commercial results. Entrants are required  to make clear how they measure success against objectives and why the website stands out from other consumer sites.
Winner 2013- The Huffington Post UK – AOL Huffington Post Media Group

Digital Publisher 2014 – Business to Business
Aimed at businesses rather than individuals where the majority of their publishing activity is within Business-to-Business content communities.  Judging will be based on outstanding achievement within the digital media environment, with evidence of a strong strategic vision, enterprise and innovation, growth of the business and success against the objectives in the judging year. This needs  to be shown through a portfolio of sites or through breadth and versatility within a single site, indicating how the different elements figured in the publisher's strategy.
Winner 2013 -
Incisive Media

Digital Publisher 2014 - Consumer
Aimed at businesses rather than individuals where the majority of their publishing activity is within Consumer facing content communities.  Judging is based on outstanding achievement within the digital media environment, with evidence of a strong strategic vision, enterprise and innovation, growth of the business and success against the objectives in the judging year. This needs to be shown through a portfolio of sites or through breadth and versatility within a single site, indicating how the different elements figured in the publisher's strategy.
Winner 2013 - Consumer Future Publishing