 | Rob Edwards
Chief Executive Officer
Fundraising Institute Australia
Rob is currently CEO of Fundraising Institute Australia (FIA), the peak body for the fundraising sector, a role he took up in October 2011. In his role at FIA, Rob is charged with leading organisational change to ensure that the Institute continues to meet the needs of members and provides leadership in respect to advocacy, which is especially important at this time when the regulatory framework for fundraising is under review. In this respect, Rob serves on the ATO’s Charities Consultative Committee.
Rob left his last role as CEO of the Australian Direct Marketing Association (ADMA) in June 2011 after eighteen years. In that period, he presided over the growth of the Association from a minor niche player in the marketing sector to become the largest marketing industry association of its kind in Australia. During his tenure, much of his role encompassed working with all levels of Government on complex and sometimes controversial public policy issues such as privacy and data protection, anti-spam legislation, children’s online privacy and online behavioural advertising.
Rob’s work has been recognised internationally. He was Chair of the International Federation of Direct Marketing Associations for a four year term and his frequent overseas speaking engagements include sessions at the United Nations Telecommunication Union in Geneva. Prior to joining ADMA, Rob held senior management roles at O’Brien Glass. He has also been General Manager of Marketing at Pacific Aviation, an Ansett subsidiary, was Managing Director of Key Direct Response and Vice Chairman of the ADMA Board of Directors. |
