The website will play an important role in
information dissemination, communication and motivation. A new landing page would be created for the
HHC branded GRFW campaign with links to the Heart Foundation website for more
detailed healthy weight and clinical information. Participants would be
supported with: · Planners
for choosing and tracking their goals · Weekly e-newsletters
– with dynamic content tailored to the goal · Interactive
website – with increased functionality such as personal profile page (with ID
numbers), weekly diary
(scope to be confirmed) · Heart Champions blog their
personal experiences to engage and motivate other participants (probably via
Facebook) ·
Health
Information Service for personal advice and support by phone · Five
major prizes during the 10 week challenge, with smaller prizes as incentives
for completion of the on-line surveys. Current
physical activity, nutrition, clinical and quit smoking messages would be used and
communicated through a range of different channels including media, HHC
e-newsletter and the GRFW website. Different
themes are proposed each fortnight on a range of topics including mythbusting,
nutrition, physical activity, quitting smoking and know your numbers. We could also work some national and local
advocacy strategies into the relevant week’s theme. The participant list would be
segmented according to the selected goal with dynamic content provided in the
e-news updates linked to this goal. Participants would be encouraged to keep a
weekly diary of activity to record their progress, and trigger segmentation
with regular email contact is planned for motivation and reducing attrition. 
The HHC
would be launched on 1 June as the
start of GRFW month and run for 10 weeks until mid August. While participants are encouraged to commence
on 1 June, flexibility will allow commencement in the Challenge at any stage during
that month.